Corporate culture is the set of customs, behaviors, beliefs, and practices that define the daily life of an organization. It shapes interactions between employees and with clients, and directly influences the performance and image of the company. Training plays a crucial role in the development and perpetuation of this culture. Indeed, through targeted educational programs, employees acquire not only technical skills but also an understanding of the organization’s values and ethics. Well-designed training can therefore strengthen adherence to corporate culture and foster a coherent and harmonious work environment.
The impact of training on corporate culture
Corporate culture, this mysterious alchemy that builds over time and around shared values, finds its resonance in training. It is shaped and asserted through development programs that go well beyond mere technical skill acquisition. Think of Emploi Manche, where training is seen as the main vehicle for transmitting and reinforcing the company’s values. Indeed, through training sessions, employees immerse themselves in the company’s universe, absorb its codes, understand its mission, and align with its ambitions.
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At the heart of the HR sector, training becomes a strategic tool for anchoring the organizational culture. It encompasses not only value-based management but also professional development, two essential pillars for motivating and retaining talent. The employee experience is thus directly impacted, contributing to a more attractive employer brand and an increased level of employee engagement. Corporate Social Responsibility (CSR) integrated into training programs reflects this commitment and the desire to harmonize ethics with professional practice.
Training influences corporate culture through its ability to create a common language and understanding. It brings teams together around shared projects and challenges, thereby strengthening the sense of belonging and internal cohesion. Employee engagement is linked to their perception of the company and its culture. Proper training, aligned with the company’s values and objectives, can transform each employee into an ambassador, ready to carry and disseminate the organizational culture within and beyond the company.
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Training strategies to strengthen corporate culture
Thévenet, in his definition of organizational culture, refers to a specific way for the company to respond to problems. This vision underscores the importance of a training strategy that is not limited to transmitting knowledge but also focuses on instilling the company’s values. Companies like Groupe Casino, under the leadership of Laurence Leray, have recognized this challenge by internalizing 20 to 25% of their training. This approach allows for a direct alignment between educational objectives and the company’s fundamentals.
Training, when designed to be tailored, becomes a lever for skills development in line with the company’s culture. It should be viewed as spaces for organizational learning where the values and practices that distinguish a company are exchanged and reinforced. Unow, with the expertise of Pierre Monclos and Gaëlle Féchant-Garnier, has understood this well by conducting an in-depth survey in 2023 on professional training in companies, highlighting innovative and effective practices.
The implementation of the training strategy also involves integrating new recruits. The place of corporate culture in their onboarding journey is crucial. At leaders such as Air France, recognized as a learning organization by Sylvie Mazabrey, digital is seen as a massive training tool, allowing for a smooth and broad dissemination of corporate culture.
The company’s values, when embodied and shared through continuous training programs, reinforce team cohesion and commitment. Groups like Etam, Vyv3, and Natixis Investment Managers illustrate the effectiveness of such an approach, where training is intimately linked to the evolution of corporate culture, and is no longer seen as a mere complement to technical skills.